Negotiate. Know who you’re dealing with. Know your value. Do not apologize.
These are some of the keys to effectively asking for money, according to senior leaders in media, entertainment and tech who spoke at the 2016 Keynotes & Cocktails: Women of NY conference and are featured in this Melinc Originals video.
Featured experts include: Karen Aviram Beatty, Google, Inc.’s Managing Director of Global Search Partnerships; TV producer Caryn Mandabach (The Cosby Show, Roseanne, Third Rock from the Sun, That 70s Show, Nurse Jackie, Peaky Blinders); Tricia Melton, President, Melton Marketing; Marie Nelson, Vice President, News & Public Affairs, PBS; and Mona Scott-Young, Founder & CEO, Monami Entertainment and Executive Producer, Love & Hip Hop on VH1.
Keynotes & Cocktails, owned and operated by Melinc, is the premier conference for women working in media, entertainment and tech. It is held on both coasts — in Los Angeles as Women of the West; and in New York City as Women of NY.
Original Music: “8-Bit Days” | Dani Good
Learn the do’s and don’ts of building your professional network — and why your network is more crucial to your career than ever — in this how-to video featuring insights from senior leaders in media, entertainment and tech who spoke at the 2016 Keynotes & Cocktails: Women of NY conference.
Hear from: Karen Aviram Beatty, Google, Inc.’s Managing Director of Global Search Partnerships; Kathleen Grace, CEO, New Form; Christina Wayne, CEO, Assembly Entertainment; Jen Kavanagh, Principal, BRaVe Media Ventures; Heather Cabot, Co-Author, Geek Girl Rising (St. Martin’s Press 2017) and Tricia Melton, President, Melton Marketing.
Original Music: “8-Bit Days” | Dani Good
Subscribe to the Melinc YouTube channel here and to the Melinc Newsletter here — we’ll keep you posted on new content and initiatives to inform, inspire and connect people working in media and entertainment — and promote gender equality in our business community.
Amber Allen, CEO/Chief Strategist, Double A Events, leading the break-out session “Fostering an Innovative Mindset” at Keynotes & Cocktails: Women of NY 2016. Photo by Kait Ebinger (www.kaitebingerphotography.com)
Attendees of Keynotes & Cocktails: Women of NY last month were treated to fantastic insights from Amber Allen, CEO/Chief Strategist, Double A, a featured panelist on the “Investment, Incubation and Innovation” session and our leader of the break-out session “Fostering an Innovative Mindset.” She shared a few more thoughts and resources on incorporating innovation into her life after the event. They follow below.
FAVORITE BOOK right now is Essentialism: The Disciplined Pursuit of Less. She also recommends:
The Go-Giver (Bob Burg)
Give and Take (Adam Grant)
The Four Obsessions of an Extraordinary Executive (Patrick Lencioni)
The Five Dysfunctions of a Team (Patrick Lencioni)
HER NEW MANTRA What got me here…Won’t get me there
WHEEL OF LIFE is a checks and balance sheet (download pdf here: WHEEL OF LIFE CREATE_f_pdf). She uses this to check in with herself every two weeks. It’s a reminder of what is important to her and how she’s tending to those things.
QUESTIONS TO ASK YOURSELF
–>What does “If it was easy everyone would be doing it” mean to you?
–>What do you want to go big on?
–>What are you doing that is $50/$25/$10 hour work? Which of those things can you hire someone else to do?
DEFININING SUCCESS The stress will always be there… Figuring out what fits for us, not others, and giving credit to our little victories…that is SUCCESS.
ABOUT AMBER ALLEN
After nearly 15 years working with marketing leaders at Disney, Warner Bros., and Riot Games, Amber Allen founded Double A in 2012 to create experiential marketing partnerships alongside innovative companies in the gaming, entertainment, and technology industries. Since the company’s formation, Amber and her team have worked with clients like HTC Vive, Alienware, Twitch, and Disney, earning the #264 spot on Inc’s list of fastest growing companies in 2016. Amber is an innovation broker, she is passionate about new technology and the opportunities it creates for people to connect with each other in new and exciting ways.